Rotary is an award-winning worldwide brand of classic timepieces. The firm was founded in 1895 by Moise Dreyfuss in the Swiss town of La Chaux de Fonds. Rotary is still owned by the Dreyfuss family through Dreyfuss Group Holdings and, with Robert Dreyfuss at the helm, is the oldest family-owned and run Swiss watchmaker. Rotary timepieces are now sold in over 35 countries throughout the world. Rotary specialises in designing affordably stylish timepieces, blending the old with the new and the contemporary with the classical to achieve a distinctive range of watches.